About Us

Content:

Our Story

Crafting Timeless Elegance Since Inception

Welcome to PryORA World

💎 PryORA World – Where Elegance Shines

Luxury Handcrafted Jewelry in India | Designed for the World

Welcome to PryORA World, India’s premium handcrafted luxury jewelry house.
Founded by Priya Chourasia, PryORA World blends Indian craftsmanship with global design, offering exquisite CZ zirconia, Everyday Luxury jewelry, 92.5 sterling silver, bridal, party-wear, and couture jewelry collections.

Each piece is handmade with precision, passion, and perfection — crafted to make every woman feel radiant, confident, and timeless.

👩🎬 About the Founder – From Bollywood to Bespoke Luxury

Priya Chourasia, the visionary behind PryORA World, comes from the heart of the Indian Bollywood industry.
As a Post-Production Supervisor, she spent years working on films, web series, and ad films — mastering detail, finesse, and visual storytelling.

Her journey through Bollywood’s world of glamour deeply influenced her aesthetics and sparked her passion for timeless jewelry design.

With this vision, she launched PryORA World, and soon introduced her signature line —

✨ The Everyday Luxury Collection

A premium range crafted with high-quality surgical steel base and 18K gold plating, designed for modern women who love everyday luxury.

Her philosophy reflects the soul of the brand:

“Luxury isn’t just worn — it’s felt. It’s crafted with passion and an Indian heart.” — Priya Chourasia

🏢 Company Establishment

Founded in 2025, PryORA World represents a new-age luxury jewelry vision. Our handcrafted pieces are presented through private appointments in select rented studios, allowing clients to experience the brand in an intimate and refined setting as we grow toward a permanent space.

Today, PryORA World offers:

Premium CZ zirconia collections
Everyday Luxury jewelry (surgical steel + 18K gold plated)
92.5 sterling silver pieces
Bridal, party-wear & couture jewelry

Every piece showcases India’s artistic brilliance —
crafted in India, admired across the world.

🇮🇳 Crafted in India, Designed for the World

Every PryORA jewel undergoes 80–160 hours of handcrafted attention, from sketch to stone-setting to final polish.

Our artisans use:

Premium brass for CZ jewelry
AAA–AAA+ zirconia
Surgical steel + 18K gold plating for Everyday Luxury
92.5 sterling silver
Thick 24K gold & rhodium finishes

This results in jewelry that feels luxurious, durable, and globally fashionable.

🪶 Product & Production Quality

At PryORA World, quality is sacred — no shortcuts, no compromises.

✔ 100% handcrafted jewelry
✔ Stones are hand-set, never glued
✔ Thick 24k gold & rhodium plating
✔ Everyday Luxury pieces use surgical steel + 18K gold plating for everyday wear
✔ Hypoallergenic & skin-safe materials
✔ Multi-stage testing and inspection
✔ Ethical, sustainable manufacturing

Every piece reflects India’s heritage craftsmanship combined with elegant global aesthetics.

💖 Why People Choose PryORA World

Customers choose PryORA World for its unmatched craftsmanship and modern luxury.

What sets PryORA apart?

✨ 100% handcrafted pieces
✨ Premium CZ collections
✨ Signature Everyday Luxury surgical-steel + 18K gold-plated collection
✨ 92.5 sterling silver jewelry
✨ Skin-safe, hypoallergenic materials
✨ Perfect for brides, parties & global styling
✨ Transparent pricing & top-tier finishing
✨ Loved by stylists, brides & jewelry lovers worldwide

PryORA World delivers luxury you can feel, and craftsmanship you can trust.

🌿 Mission & Vision

Mission:

To celebrate Indian artisanship by creating handcrafted, luxury jewelry that empowers women and promotes sustainable craftsmanship.

Vision:

To make PryORA World India’s most admired luxury jewelry brand — rooted in heritage, inspired by Bollywood, and shaped for the global stage.

👑 For the Woman Who Leads with Elegance

PryORA World is created for women who lead with confidence — whether she is a bride, an achiever, or a trendsetter.
Every piece enhances her beauty, individuality, and power.

🌏 PryORA World – Crafted in India. Worn with Pride.

Every PryORA jewel honors patience, artistry, and perfection.
PryORA World is not just a brand —
it’s India’s luxury identity presented to the world.